Hello,

Dear friends.

Affiliate marketing and media buying are not the most accessible businesses as many people think. However, there are quite a few niches that have not reached their full potential and are still developing.

One such niche is the igaming. In a previous article, we looked at the entire igaming vertical. Today, we will focus more on the top igaming affiliate programs in Asia.

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Gaming market in the Asia

You will ask why Asia and not North America or Europe. 

In Asia, the traffic is significantly cheaper, and the CPC price is lower than in Europe for example, there are volumes, and Asian people, in general, like to gamble. 

Another advantage of starting igaming campaigns in Asia is that there is still not much competition in these markets – most of the big media buyers have focused on markets like the US, Europe, UK

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Affiliate Network or Direct Advertiser

The first important question that arises in the mind of anyone who wants to promote igaming offers is “Who should I work with an affiliate network or the direct advertiser” 

If you choose to work with an affiliate network, you'll have access to multiple offers, making your A/B test easier. In addition, the account manager can give you valuable guidance on how best to promote the offers.

If you preferred to work directly with the offer owner, you may experience higher payouts, but you will need to monitor the quality of your traffic very closely, as you could be removed from the offer immediately if the business partner does not make sales.

Our advice is to start promoting igaming offers with an affiliate network, and after you have an idea of ​​what exactly works (makes sales) – creatives, angles, ad copies, landing pages – continue to work directly with the owner of the offer.

Pro-tip: Always check your traffic quality with the account manager – especially in the beginning, do it 2-3 times a week. 

What Payment model you should choose?

Usually, commissions in the gaming vertical are paid on a rev share or CPA basis and less often companies pay a CPL price. This is because they prefer to pay commissions only to customers who spend money at their online casino.

Let's continue with some of the most famous igaming affiliate programs in Asia

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How to promote igaming offers?

Our advice is to use different channels – SEO and media buying traffic. 

From Pushground you can buy quality traffic for your igaming campaigns – Indonesian classic push for around $0.02 CPC price and premium push traffic for $0.04. Thailand traffic is also present with good volumes and the prices are 0.024 CPC for classic push and $0.11 for the premium classic push.  Low competition countries are Malaysia and the Philippines. PH CPC prices are $0.008 for the classic push and $0.03 for the premium traffic. The Malaysian traffic costs are respectively $0.03 and $0.07

Pro-tip: Always create different campaigns for desktop and mobile devices. 

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Affiliate Programs in Asia

Affiliate96Ace 

It is one of the oldest and most respected casino affiliate programs in Asia.

The products in their catalog are live casinos, sportsbooks, slot games, and e-betting.  

Who choose to work with this program can earn up to 40% commission on a rev-share basis. The CPA model is only possible upon request and approval by 96aceaffiliate. 

Another plus is that their casino offers are translated into different languages, which increases the conversion rate.

Lotus Affiliates

Another very famous program – their all brands are licensed so nothing to worry about. The players that you send to the award-winning casinos can enjoy a wide range of quality games while claiming generous casino bonuses, competitions & tournaments, free spins, and hot promotions by the Lotus Players Club.

Lotus Affiliates offer their affiliates between 25% and 40% commission on a rev share basis.

Some of their most successful brands are Lotus Casino Asia, Lucky Creek, Fone Casino, etc. 

Betfair

The Betfair affiliate program offers you commissions and full marketing and technical support from their experienced affiliate team. Betfair has a portfolio of products on offer including Sportsbook, Exchange, Bingo, Poker, Casino, and Slot Games.

Betfair casino affiliate program also offers a revenue share, CPA as well as a hybrid model. The CPA rates aren’t fixed, as they change between accounts (affiliates with quality traffic can always ask for a payout bump). Affiliates are paid their earnings through various payment processors and wire transfers. The minimum amount to withdraw is only $50 – excellent news for the new igaming affiliates.

888 Affiliates

888 Affiliates are one of the largest and most famous casino affiliate programs not only in Asia but also in the world. According to their website, they have paid out over $200 million in commissions to their affiliates to date.

Their payout model usually is based on rev-share – Progressive up to 40% Revenue Share. CPA & Hybrid deals are available case by case, just ask your account manager. 

If you want to go direct with an offer’s owner, definitely try 888 affiliates – they own more than 100 brands, not only in Asia but in the whole world. 

Betway partners

Betway is a world-leading gaming brand, which runs its affiliate program in Asia. They provide eSports, bingo, casino, and bookie – affiliates can choose from different options to make money. 

The advantage of the Betway casino affiliate program is that they operate their affiliate program personally and provide a revenue share that begins at 20 percent and can grow up to 40 percent if you manage to refer more than 101 casino players. For more info, contact your account manager at Betway. 

They don't clearly state whether they offer a CPA model, so you can inquire about that before you start your promotion. After you sign up and your account gets verified, these are the important questions that you should discuss with them. 

The only downside to the Betway casino affiliate program is that it allows the affiliate to access only one brand. If the one you decided doesn't work for you, you won't be able to switch to a new brand. In addition to that, their cookies are based on sessions. This means that you will only get a referral when the customer you refer signs up.

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Bet365 Partners

The company is British and has attracted our attention. They provide games, bingo, casino, and bookie. It's very competitive if you develop your account base, but affiliates have a revenue share of 30%, which is great for newbies. If you want to sign up with an affiliate program that gives you a higher revenue share, you will have to continue with another company. 

To withdraw your commissions, your bank account must have a minimum balance of $50, and you must use payment methods such as a personal account, check, or bank wire transfer.

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Dear publishers, this industry has grown rapidly in the last few years, and you can make a lot of money if you don't delay creating your campaigns. Don’t waste time, take action now and make good profits.

See you next time. Stay profitable.

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