SOI & DOI pros and cons 

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Dear friends, 

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Hello again!

There are so many offers out there and media buyers and affiliates can choose from a lot of models: lead generation (CPL), sales (CPS), cash on delivery (COD), installs (CPI). 

Today we will talk about lead generation and more specifically for SOI and DOI offers and how to make them profitable. 

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What is SOI & DOI? 

- Single-Opt-In (SOI): you’ll get your commission after the user makes one single action - which is usually submitting an email and name, or other basic information about them.

- Double-Opt-In (DOI): this means the subscriber needs to confirm the subscription. Typically, DOI leads are more qualified because there’s a double step, which means more chances of this user being interested in the offer.  

For more affiliate tricky terms that are used in this article, please read this blog post :)

You’ll learn more about affiliate marketing abbreviations and jargon! 

Let’s carefully check both models to see their pros and cons.

SOI model

Pros

- Requires a lower budget for testing

- SOI offers are easier to convert than the DOI offers

- They are perfect for new media buyers to start with media buying and lead generation

Cons

- A lot of competition

- Lead quality is not as good as with DOI model

- Lower payouts compared to the DOI model

- Low offer’s CAP (max. nº of leads/day) before the quality check

DOI model

Pros

- DOI offers have higher payouts

- High offer’s CAP or even no CAP

- Less competition

- DOI leads have better quality compared to the SOI ones

Cons

- Harder to convert than SOI offers because of the additional step where the user needs to confirm his/her email.

- Media buyers need bigger budgets to test them

- You need some experience before starting with the DOI model

How to promote SOI and DOI offers?

In Pushground you can choose between classic and in-page push, calendar push ads (for iOS), and Pop traffic:

For the SOI model, our suggestion is testing Push and Pop traffic, but for the DOI, the best deal is to start with classic push and scale after you have a funnel that makes a profit.

When running SOI and DOI offers on pop format, you cut one step from the funnel - the creatives - and the visitors see your landing page. For some media buyers this is an advantage. However, for others it can mean a disadvantage. 

Landing pages

Keep in mind that using a landing page is the best choice for promoting lead generation offers, no matter if they're based on the DOI or SOI model. 

Those were some examples of sweepstakes landing pages - their main goal is to “warm” the visitor. 

We know that new media buyers are often afraid of them, but believe us, there is nothing scary about working with landing pages. 

For the SOI offers, you just need to keep them simple and fast loading and for the DOI offers, add some more details, like an exit message that says “do not forget to confirm your email after you finished your registration”

Pro-Tip: Start using your landing pages with SOI offers, to check if they convert. If that’s the case, you can continue with the DOI model.

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Mistakes to avoid when creating the landing pages

1. Using big sized images for your landing pages - always compress the images before you put them on your server.

2. Overcomplicate the funnel.

3. Not using a landing page - in some cases, direct linking works with SOI and DOI offers, but that’s rare.

If you promote CPL offers with push traffic, you will need creatives too.

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There’s nothing surprising here either - you can see standard creatives for sweepstakes offers - images of iPhones and Samsung phones that say the user just won a prize or their new gadget has been paid fully. 

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Mistakes to avoid when setting up creatives

1. The creative angle does not match your landing page angle - that’s the case in our examples above - “order is ready” and “order 131073 confirmed” will not work with the samples of the landing pages that we gave here.

2. Using the same images and angles that other media buyers are using - copying your competitors, as we always say, it’s not the best option. 

3. Test only 1 or 2 creatives and/or angles - our recommendation is to start with 6 different images and 3 angles and test every angle with 2 images.

4. Running the same creatives day after day - rotating them is essential! 

Verticals you can start with

The most popular and easy verticals to start are sweepstakes and dating. They’re appropriate for both new and experienced media buyers. Other verticals worth trying are insurance offers, financial offers, home improvements and gambling. 

Want to start with dating offers? No problem. 

Our friends from AdsEmpire recommend these SOI offers from their inventory:

Germany 

Web $4.6 / mobile $4.6

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Austria

Web $5.18 / mobile $4.6

LokaleFrauenTreffen.com

GibMirDeinHerz.com

DatingVerein.com

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Netherlands

Web $4.6 / mobile $4.00

MijnStadsmeiden.com

Vrijb gezellenBijMij.com

SchatjesOntmoeten.com

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Belgium

Web $3.5 / Mobile $3.0

ModeFlirt.com

UnFlirtPourLaVie.com

FemmesPourToi.com

In case dating offers are not the ones you want to work with, we have another solution for you! 

In MyLead network you will find plenty of good converting offers. Especially for our readers, they are proposing these ones:

WorldWide

Sweepstakes - Smartlink III - SOI, DOI

The Netherlands

Jumbo Supermarket Gift card - SOI

Poland

Biedronka Karta Podarunkowa - SOI

The United States

iPhone 13 Pro - SOI

Spain

Toys - SOI

All these above offers are easy to convert, and I’m sure you’ll make good profits with them! Make sure to follow the guidance, and don’t forget our account managers are always willing to help! Do not hesitate to contact us for more additional info. 

Good luck and see you soon! 💪🏼