I cannot top up. What is happening? 

Go to Your Profile > Settings > Billing Info, and make sure that all fields are completed. If the problem persists, please try another card or payment method, or contact your bank in case it’s an external issue. Otherwise contact your account manager or the support team.

How can I add funds to my account?

After filling in your Billing Info, you can add funds to your account by clicking the top screen blue button “Add Funds”. You’ll be then redirected to the payment page where you’ll be able to choose your preferred payment method.

Do I have to pay for VAT?

It depends on where your tax office is located. 

• If the company is based in Spain: you are required to pay for VAT, which is 21% in Spain.
• If the company is based in another EU member state: with a valid intra-community Tax ID (VIES - VAT Information Exchange System), you will not pay taxes. Otherwise, you’ll have to pay the Spanish VAT (21%).
• If the company is based outside the EU: you are not required to pay for VAT.

Can I have a credit line? 

The platform generally works on a prepayment basis. Platinum rank advertisers can request a credit line, and the final decision is subject to the finance department verification. 

How long does it take to receive a wire transfer? 

It normally takes between 2 and 4 business days. 

Where’s my API token?

Account > Settings > Tokens > Generate your API token (you’ll be able to copy it)

Can I change my account currency?

Yes, you can change your currency from $ to €, or vice versa. Please note that all your invoices will then change to the selected currency. You can directly ask your account manager. 

I am not a company and I don’t have a TAX ID - what should I put?

In this case, you can just write your ID/passport number. 

How to create a tracking ostback 

The Tracking Postback (server 2 server) is important so we can display the health of your campaigns and help you optimise your revenue. Through the click_id you’ll be able to identify which are the users that are converting, so you can optimise towards that supply source. The amount (payout) allows us to show you the ROI of your campaigns. 

Your URL will finally look like this, you will need to replace the parameters you’re using for click_id and payout. 

http://advertiser.com/?your_paramater={click_id}&amount={payout}

You can check how to do it step by step here. 

What format to choose

We strongly recommend you starting your journey in Pushground with classic push, as it is the easiest way to test your first campaigns. From there, you’ll be able to scale to other formats.

How much should I target?

The most important part of the targeting is the country choice, which will determine your bid. State/City targeting and language targeting are only indicated when absolutely necessary, otherwise they can narrow your campaign more than desired. 

The device, OS, network type and carrier is normally dictated by the offer, and this functionality allows you to target only what is needed by the offer. 

The Advanced Targeting options are often used only to narrow down the targeting to increase the ROI, so it is indicated to only use them once you have gathered some data, in order to scale your campaigns. 

OS Versions: + and x

If you find that you’re not receiving traffic, it might be because of the OS version selection. Make sure you’re selecting the right option (7x means only version 7, on the other hand, 7+ means version 7 onwards). 

You can find detailed information here. 

How can I create campaign audiences?

In order to start targeting or excluding audiences, you'll need to integrate our pixel, which will take no more than some minutes. Find our how to do it here in just a couple of steps.

You'll be able to activate the audiences feature in this link. A step by step guide is provided in order to integrate the data sources (pixel & S2S postback).

Once the Pixel or the S2S Postback are integrated, the system will start collecting visitors into your audiences. That's how, after that, you'll be able to target (include and/or exclude) different audiences. This feature is now available in the Campaign Creation page, under Targeting Audiences name.

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Traffic type and Pushground+

In Pushground, you have 2 general traffic types: mainstream and adult traffic. 

Mainstream traffic should only be used in mainstream campaigns that have mainstream creatives and landing pages. Adult traffic is meant to be used in adult campaigns but can be used in any kind of campaign, in order to reach a wider audience. 

In addition, and only when running classic push campaigns, there’s Pushground+ traffic. The final users on Pushground+ sites are qualified as premium, and that's why it's a high converting but also more expensive traffic. It is meant to be used only for mainstream offers, and the guidelines are strict. 

What does User Freshness mean? 

The user freshness indicates the time that has passed since the users allowed their device to receive push notifications, so, the time that has passed since they subscribed to push ads. 

How much should I bid?

After selecting your geo, your bid will automatically be populated with the average bid for that specific geo, as the most important factor in determining the right bid is the country you are buying traffic in. Along with that, it also shows the highest bid and the lowest bid for that country at that moment.

If you aren't getting a high enough win rate (<25-40%), we recommend increasing your bid so you end up buying more of the traffic. Be sure to remember that the bid is not the only determinant of a higher win rate, learn more in the article Determinants of a Higher Win Rate.

With CPC bids, it's important ot check and change your bids constantly to make sure they are up-to-date. The average price can fluctuate a lot from day to day so check your bids often to make sure you're not over or underbidding. Find our how to automate this using the Automatic Rules.

Should I use a big image in my creativity?

We recommend always adding it when your campaigns are targeting desktop devices. 

Automatic rules

Rule-based optimisation allows you to make dynamic campaigns that adjust and optimise according to the rules you set. This allows you to spend less time optimising while still ensuring the same performance and profits.

You can create and edit your custom rules from the Create Page. The rules are broken down into flexible IF-THEN statements. For some rules to get you started, check out our Winning Rules.

Be careful, Automatic rules can help a lot if their set up is correctly made - but you can also easily harm your campaigns. It is very easy to accidentally pause all your feeds so, if it's your first time, we suggest duplicating your campaign to test an automatic rule.

Take a look at this article for Automatic Rules Insights & Best Practices. 

Why am I not getting traffic? 

It usually takes up to 10-15 minutes for your campaign to start receiving traffic. Besidres, there is a moderation stage in which the text, creatives and landing page need to be checked, and depending on the time and day it can take up to some hours (depending on if it’s a business day or not). 

Another possibility is that the targeting options are too restrictive. Please check, on the right side of the campaign creation page, whether you are reaching a reasonable % of traffic. In the case your reach is 0%, please check the targeting options or the whitelist and blacklist settings. 

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Why is my campaign discarded / Why have my campaigns stopped?

Campaigns can be temporarily paused due to performance, in order to be more transparent with our bidding process. 

This happens when your campaign’s effectiveness becomes so low that it is no longer competitive enough to complete the ad auction. The campaigns are paused because the RPM (revenue per mile) bid is too low. 

RPM = (revenue/bids)*1000

Where revenue = clicks*CPC and bids=opportunities

The RPM is not fixed but dynamic, which means it’s not the same all day. You can take the 0,0024 RPM bid as an estimate, so, if your RPM is lower than 0,0024  the campaign is going to be paused. There's 2 actions you can perform to improve it: 

• Increase your CTR: by improving your creatives and text
• Increase your bid 

Why are my creatives rejected?

As campaigns go through a moderation process, it is possible that they will be rejected if the general creative restrictions are not followed. 

They will appear either Active or Rejected. If your campaigns are rejected, please check that the creative restrictions are followed. Some of the reasons for rejecting a campaign can be: 

• Having adult creatives, text or  landing pages when running mainstream traffic.
• Tech support campaigns 
• Pushground+ campaigns with sensitive content. 

WL and BL related questions

A blacklist is a list of Supply IDs or Sit IDs that you exclude from your campaigns. 

On the other hand, a whitelist is the opposite - a list of Supply IDs or Site iDs that you want to exclusively get traffic from. 

Why is my Win Rate low?

Win Rate is calculated by dividing the deliveries/opportunities. This means, it’s an indicator of how competitive your bid is (how much traffic you are getting compared to the full potential traffic you could get). 

If the Win Rate is low, it means that you are not getting all the traffic possible because your bid is not high enough to compete with other auctions from campaigns with similar targets. To increase it, you need to either  increase your bid or change your campaign setting to less narrowing ones. 

My CTR is low - what can I do? 

Your CTR is showing how “attractive” your campaign is, so if it’s low, make sure all your creatives look good. We also suggest adding at least 4-5 creatives in the campaign. Pay attention to the text, both in the creatives and in the landing pages. If your CTR is still low after making these changes, try a new angle. 

What is the difference between Supply-id and Site-id

In Pushground you are able to see two feed levels: the Site ID, and the Supply ID.

The Supply ID is a group of Site IDs, and it refers to an individual publisher, for a specific type of traffic. The Supply ID is broken down into different Site IDs, which represent the website or placement that collected the Push subscriber.